THE AUTOMOTIVE SCHOOL

The Automotive School was established by Speare as a part of the Evening Institute in 1903. With the establishment of the Ford Motorcar Company in the same year, Speare saw the automotive market taking off. He worked quickly to fill an anticipated need for men who were trained to operate and maintain automobiles. Early advertisement for the program emphasized the expansion of auto ownership and statistics on their maintainence.

The curriculum, which was frequently revised in the program's early years, included automotive engineering, driving lessons, upholstery and auto repair. The Automotive School enjoyed high enrollments for a number of years, but its popularity began to dwindle in the 1920s. On June 30, 1926, the Automotive School officially closed.

 

 

An example of early advertising for the Northeastern Automotive School. The advertisement includes statistics on the maintainence of automobiles, encouraging prospective students to take advantage of this growing need in their career goals. Office of the President (Speare) records (A01). ca. 1905.

 

 

"The Auto-mo-billie-beel." The words and music to this song were written by Clifford Berkley under a commission from Frank Palmer Speare in 1905. This song book served as a unique and memorable advertisement for the Automotive School. From the Office of the President (Speare) records (A01).