|On September 1, 1959, Asa S. Knowles, Northeastern's third President, created the Office of University Development [OUD] to increase Northeastern's resources through fundraising activities and campaigns. These activities include Planned Giving, which encourages bequests, annuities, trusts, and life income agreements; Corporation and Foundations, which promotes capital gifts and grants from corporations, foundations, and other organizations; Alumni and Friends, which manages donations from former students and other individuals; and Annual Giving, which promotes a yearly fund drive to solicit donations from former students.
The OUD works closely with the Office of Alumni Relations on alumni solicitation endeavors. These two offices jointly sponsor recognition programs, such as the Husky Associates, the Huntington Society, the Frank Palmer Speare Society, and the Century Club, to acknowledge individual contributors, alumni supporters, and corporate benefactors. The Huntington Society, which recognizes members' contributions of $25,000 or more over a five-year period, and the Frank Palmer Speare Society, which honors those who planned donations to NU through bequests, were both created during the Century Fund Phase II campaign. The Husky Associates is comprised of individuals who contribute $250 to $499 annually, and the Century Club recognizes donors of $100 to $249.
Since the inception of the OUD, Northeastern has launched four major fundraising campaigns: the Diamond Anniversary Development Program [DADP] (1961-1973), the Century Fund (1980-1991), the Centennial Campaign (1991-1998), and the Leadership Campaign (2001-2006). The goals of these campaigns were to meet the educational needs of Northeastern's expanding constituency and to reach the University's highest potential in service, programs, and leadership through expanding the physical plant, improving existing facilities, enhancing academic programs, promoting scholarly and scientific research, creating additional scholarships and endowments, and improving the level of teaching.
The DADP and the Century Fund exceeded their original financial goals; the DADP raised over $65 million, more than its $43 million goal, and the Century Fund surpassed its $175 million mark by soliciting more than $180 million. The accomplishments of the DADP include developing 50 new academic programs; creating four new colleges and three professional schools; opening nine new academic facilities, a student center, and three new dormitories; establishing branch campuses in Weston, Burlington, Ashland, and Nahant; and extending cooperative education services. Some of the funds raised from the Century Fund campaign were used towards constructing nine new facilities, creating a satellite campus in Dedham, and constructing the Snell Library. In addition, major renovations on existing facilities were made.
The Centennial Campaign, which was officially launched in 1991, opened its fundraising program to the public in 1994 to achieve its $225 million goal. The objectives of the campaign included maintaining student, faculty, and program operations; renovating the Science Research Center and the Matthews Arena; and constructing a new classroom building and the Marino Recreation Center.
In 2001 the new Office of Institutional Advancement (A90) unified the Office of University Development and the Office of Alumni Relations under a single supervisory head in order to better utilize the planning and resources of both offices. The Vice President for Development position now exists under the name of Senior Vice President of Institutional Advancement.
Frederick, Antoinette. "Northeastern University: An Emerging Giant: 1959-1975." Boston: Northeastern University Custom Book Program, c1982. CALL NUMBER: LD4011.N22F7X (available in the Archives and general collection).
Frederick, Antoinette. "Northeastern University, Coming of Age: The Ryder Years, 1975-1989." Boston: Northeastern University, c1995. CALL NUMBER: 4011.N22F732 (available in the Archives and general collection).